Collateral
Lux24 Apartments | Chicago, IL
Located in the West Loop in downtown Chicago, this 12 story residence was originally built as condominiums. The bank took possession as the building was nearing completion and Randolph Street Realty Capital purchased the asset, to finish as an apartment community.
Cynthia Lynn's company, Kaleidoscope Design Inc, was brought in to name and brand the property. Lux24 describes the luxurious quality and size of the apartments, along with the location and proximity to the thriving 24 hour lifestyle of downtown Chicago.
The project scope included the logo, collateral brochure, stationary, retail level window graphics, community signage and website.
The new naming and branding was vital in bringing awareness to the community and helped to fill the new units in record time.
Website
The Metropolitan | Calgary, Alberta CA
After a decade long moratorium on building any high rises in the downtown area ended, the first high rise apartment building. The Metropolitan, was built.
Cynthia Lynn was brought in to do the complete branding, from all initial advertising, both physical and digital, to the complete community signage. This included all of the informational marketing that the public would see during the building process, encompassing the hoarding fence, the trailer wrap and banners.
An initial splash page was launched where perspective residents could sign up, and then the entire website, which included an interactive neighborhood map. This map was also projected in the Leasing Center where visitors could explore the neighborhood.
Ad for The Calgary Stempede
Website
Neighborhood Map
Main ID
Community Signage
